InMobi Case Study

How InMobi decreased their Average overdue days by 9 and increased invoicing efficiency by 100%.

"By using Peakflo’s invoicing and automated reminders, we’ve been able to decrease our average overdue days by 9, increase invoicing efficiency by 100%, and the bandwidth of our finance team by 30%. The custom reports in Peakflo also help us have visibility over our due and overdue invoices. "

Sahil Handa
Senior Manager at InMobi

See How Much InMobi has Saved with Peakflo

days reduction in Average Overdue Days

100%

improvement in invoicing efficiency

30%

increase in the collection team's bandwidth

Based in: India
Peakflo customer since: March 2023
Invoices per month: 2500

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Background

InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators, and businesses of all kinds.

Favorite Features

Key Takeaways 🔑

🚩 Problems:

Manual invoice creation
Sending invoices to customers and following up on unpaid invoices.
No transparency over the due and overdue invoices

✅ Solutions

Peakflo Invoicing
Peakflo automated reminders
Peakflo built-in and custom reports

Problem: Manual invoice creation

Before Peakflo, InMobi AR team had to create invoices manually with many customizations unique to different regions across the globe.

Solution: Creating customizable and dynamic tax compliance invoices

Now InMobi’s finance team can create GST tax invoices that have HSN/ SAC code, QR code, GSTIN, and e-signatures. From Peakflo’s timeline, it’s also easy to check and track the signatory, signed date, time, and approval trail.

Problem: Manually sending invoices to customers and following up on unpaid invoices

Before Peakflo, InMobi’s finance team sent invoice reminders one by one and had difficulty tracking the sent reminders and keeping up with the due and overdue invoices. It was a very tedious job and it was a nightmare to handle. The customers would also claim they didn’t get the reminders since there was no visibility over the audit trail.

***Solution:* *Peakflo automated workflows***

With Peakflo’s automated workflows, InMobi’s collections team automatically sends all the invoice reminders through emails to their customers now with full visibility over the audit trail. By automating the invoice reminders, 30% of the collections team’s bandwidth has opened up and now they have more spare time and are able to upscale their team.

Problem: No transparency over the due and overdue invoices

InMobi does billing across APAC, NA, EMEA, and LATAM in 18 currencies so having visibility over the due and overdue invoices on a country-level is quite critical. Before Peakflo, creating such reports was not possible due to the heavy workload and difficulty in such a detailed report generation.

***Solution:* *Peakflo built-in and custom reports***

For better transparency over their receivables, the InMobi team uses built-in reports such as cashflow analytics to understand which payments are due and overdue. They also utilize custom reports such as country-level aging receivables to check the overdue amount and details by country.

""By using Peakflo’s invoicing and automated reminders, we’ve been able to decrease our average overdue days by 9, increase invoicing efficiency by 100%, and the bandwidth of our finance team by 30%."

Sahil Handa

Senior Manager at InMobi

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